Our ongoing work for Benjamin Moore began with a much-needed redesign of the dotcom. The site served three different audiences, so a modular, CMS friendly design was must. Part resource portal, part e-commerce site and part idea book, this was a really interesting information architecture and content strategy project as well.
Once the primary site was on its way, we settled into creating a series of microsites, each celebrating a seasonal palette. While all based on a core template, each had unique visual theme, and was tied to other marketing materials.
Lead designer: John McHale